AIDS is a Mass Murder Essay Example | Topics and Well Written Essays - 2500 words

AIDS is a Mass Murder - Essay Example The concept revolves around knowing that many problems that come into being related to behavior are usually caused by health related problems. This is how marketing is prone of understanding the health problems of people to address the behavioral aspect of it. Social marketing has been evolved into focusing entirely on benefiting the society. It pushes for non-profit based marketing. (MacFadyen, 2003).Social marketing itself ensures that the design, implementation and control of programs seek the acceptability of a social idea or any practice that is focused entirely on a specific target group. (Kotler P. a., 1975). Social marketing has been taken in the wrong context by some people and the confusion of understanding the purpose of it became a problem. Some expected gaining the benefit of products being sold while others looked as social marketing as a campaign that would boost the sales of their products in the long run. Just like commercial marketing, the usage of social marketing is to persuade people towards protecting themselves from health hazards and environmental hazards. (Weinreich). The product is not necessarily a physical product that is being offered to the public, but instead it could be a message to the public to help them understand the dangers of a health hazard. The usage of the marketing mix may be useful in implementing an effective social marketing campaign. This technique is being used internationally by health programs in order to influence the social behavior of the people it is targeting. (Weinreich). The method of social marketing is basically adapting with commercial marketing methods to focus on the social front instead of a product promotion.(Nations). Products are made available to those who fall in the category of individuals who are paid low incomes. Condoms, for example, sometimes fall into this category and are promoted with this method to ensure that individuals are educated about birth control methods and AIDS prevention meth ods. Earlier, condoms were considered to have been purchased only by sex workers and were usually hidden behind the desk of pharmacies but with social marketing, people are being educated about the benefits of condoms and are becoming a product of normal usage. With this development, social marketing programs can also help populations overcome problems and lead of effective HIV/AIDS prevention. (Nations). There have also been misunderstandings among people about how social marketing programs compete with the public health sector system. This is incorrect; such programs are only existent to support the public health sector. These programs, in fact, pressurize the public health sector to improve their services and utilize their resources more effectively and efficiently. They also help individuals who fear going in public and purchasing condoms. (Nations). This awareness increase in the understanding of AIDS/HIV with such programs has started to show a relatively promising impact on l imiting the disease. Now the impact is majorly on increasing the confidence level of the high-risk individuals which would require tackling barriers in communication and understanding. AIDS protection programs are trying to destroy the social stigma that has been created. This is by discouraging people from discrimination and to prevent them from getting to such a point where individuals with AIDS are embarrassed to be seen in public. Destroying the social stigma that has been created is the core step to understanding and assessing the risks involved with HIV/AIDS. Public

According to the BBC, 'Britain is a surveillance society.' To what Essay

According to the BBC, 'Britain is a surveillance society.' To what extent does this compromise and conflict with people's right to privacy An Analysis - Essay Example Many critics were perplexed over the UK government wide usage of CCTV for surveillance as Britons always defending of their privacy at home. CCTV surveillance is concerned with social sorting. The surveillance system receives group and personal data so as to classify populations and people as per varying yardstick, to decide who should be targeted for suspicion, special treatment, inclusion, eligibility, and access etc. Oscar Gandy names it as the â€Å"panoptic sort† which is a discriminatory either fully or not automated technology. (Lyon 2003:20). The deployment of huge number of CCTV in Britain and its effect on civil liberties and on human rights, frequently is being debated across the nation. The main concern is that there exists no proper act or regulation concerning their use .The present UK’s coalition government has assured to initiate steps to address this issue and would look into plugging the existing holes like misuse of CCTV surveillance by authorities and to prevent human right abuses like invasion of individual’s privacy (Rowlinson 2008).... ( Wacks 2010:10). Prior to 1998, there were inconsistent and erratic voluntary Codes of Practices for the regulation of CCTV monitoring in Britain that were hardly adhered with. The legislation that regulates CCTV monitoring is of recent origin in the United Kingdom. The privacy issue was emphasised by the Human Rights Act, 1998. The truth is that there is even now no particular legal regime is existing to regulate CCTV which has probably resulted in the acknowledgement of United Kingdom as a CCTV surveillance hot spot. The only present regulations for regulating CCTV monitoring are to be seen in the common law on privacy, the Data Protection Act, 1998, the laws on criminal evidence which control the admissibility in court of info gathered by CCTV and under the provisions of breach of confidence. During recent times, the Information Commissioner issued both a Data Protection Code on Monitoring at Work and a specific CCTV Code of Practice which pinpoints specifically to the CCTV code and to camera surveillance activities. Recently, there has been an amendment in CCTV Code in the background of decision given in the contentious case namely Durant v. FSA. In this case, the Court of Appeal unpredictably shortened the broad interpretation of â€Å"personal data.† The camera surveillance in U.K had a serious impact due to verdict given in the Durant v. FSA where the Information Commissioner’s CCTV Code of Practice 2000 and the Data Protection Act, 1998 are applicable. Due to verdict given in the Durant case, the Data Protection Act is no more applicable to â€Å" basic CCTV systems† as they are not gathering â€Å" personal data â€Å" as regards to any citizen when they are able to focus on any individual or they are not intended despite images of